2017 Trends and Tips: Melissa McVicker

By: | 10 Jan 2017


Melissa McVicker, former Senior Executive at Intel, specialises in strategic communications, branding marketing and leadership. With over 25 years of industry experience, Melissa is equipped with a wealth of experience and knowledge in managing B2B marketing and communications functions.

We asked Melissa what three things Marketing Leaders should do in 2017:

LISTEN to customers, employees, and stakeholders. 2017 is sure to be a year of great change around the world. Listening is a skill and an attribute that can help organizations, brand and humans to better understand each other. Being able to see and hear your customers means you can respond honestly and directly.

LEARN from your successes and your failures. Organizations and individuals that have a “learning mindset” tend to adapt to change more quickly and with less organizational pain. In marketing, learning about customers and their needs is essential to developing high-yield campaigns.

ADAPT to the changes you encounter. Forget about perfect, it doesn’t exist. What matters is listening, learning and then adapting.

Interested in attending monthly online sessions with Melissa? Click here.