Case Study: Improved Content Marketing at HP

By: | 20 Apr 2017

Francois  Martin is the Global Marketing Lead for Graphic Solutions at HP. He started out in the printing and computing industry in 1985, as a sales rep for HP. He…

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6 things that B2B companies can learn from successful Super Bowl campaigns

By: | 03 Feb 2017

With Super Bowl just around the corner, it’s the time of the year where many businesses launch their new campaigns and commercials, boosting their consumer engagement and spreading their brand…

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2017 Trends and Tips: Shawn O’Neal

By: | 31 Jan 2017

Shawn is Founder and CEO of SO Analytics, consulting and investigating Analytics and the People Information Economy. Previously, he was VP Global Marketing Data and Analytics at Unilever, where he…

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2017 Trends and Tips: Ian Golding

By: | 30 Jan 2017

A highly influential customer experience expert, Ian advises leading companies on customer experience strategy, measurement, improvement and employee advocacy techniques and solutions. He has spent the last twenty years working…

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2017 Trends and Tips: Allister Frost

By: | 17 Jan 2017

Allister Frost is one of the world’s foremost experts on digital content strategy and the psychology of inbound marketing. While Head of Digital Marketing Strategy at Microsoft he gave fresh…

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2017 Trends and Tips: Melissa McVicker

By: | 10 Jan 2017

Melissa McVicker, former Senior Executive at Intel, specialises in strategic communications, branding marketing and leadership. With over 25 years of industry experience, Melissa is equipped with a wealth of experience…

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Case Study: Improved Content Marketing at NXP Semiconductors

By: | 23 May 2016

  Laurent Dardé has been at NXP Semiconductors (NXP) for four years, as Marketing Director for their Near Field Communication (NFC) technology. NFC technology is used for contactless payment, Apple…

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Q&A: Maurice Fitzgerald, former VP of Customer Experience at Hewlett-Packard

By: | 04 May 2016

Maurice Fitzgerald retired this year from his role as VP of Customer Experience at Hewlett-Packard, but he has no intention of letting his passion for CX burn out. He recently joined…

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Case Study: Leading the Digital Transformation at Ramsay Générale de Santé

By: | 07 Apr 2016

  Arnaud joined Ramsay Générale de Santé (RGDS) almost 4 years ago, to design and implement the first company marketing strategy. Being a private healthcare provider, RGDS utilises both B2B…

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Rundown: Online Buyer Persona Tools

By: | 04 Apr 2016

  Buyer personas are a fundamental part of understanding who your customer is and how best to target them, whether planning a customer experience plan or a content marketing strategy. There are…

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